Ad budgets, turned into profitable growth.
I'm Houssem — a performance marketing & growth specialist. For 6+ years I've managed up to $1M/year in ad spend across Meta, TikTok, Google, Snapchat and YouTube — and turned it into measurable revenue, at up to 4x ROAS.
Documented, not decorated.
Figures from live accounts and campaign reports — Ooredoo, Yassir, Gulf Bank, DealAfri, and the SAUVAGE teardown. Deeper data is shared privately on a call.
Three things, done properly
Most marketers stop at the ad account. I own the full chain — the media, the tracking, and the store it all points to.
Media buying
Meta, TikTok, Google, Snapchat, YouTube — full account architecture, creative testing frameworks that isolate winners, and scaling playbooks that survive the learning phase.
Tracking & funnel
Server-side Pixel + Conversions API, GA4, event match quality. The measurement comes before the budget — you can't scale what you can't trust.
The build
Shopify, WooCommerce, Next.js — I build the store and the funnel myself, so the campaign and the conversion path are never disconnected.
Creative was proven strong.
The ceiling was structural.
A DTC launch was spending across 13 fragmented campaigns and 7 ad accounts — none reaching the volume needed to exit Meta's learning phase. Was the creative working, or the strategy?
Creative was proven strong (CTR ~2x the local benchmark, peak ROAS 14.6x); the ceiling was structural. The teardown produced a clear consolidate-then-scale roadmap onto the two best-performing accounts.
See the full teardown
Audit. Plan. Build. Scale.
No black box. You always know what's being tested, what it costs, and what it returned. Named client references are available on request.
Audit
Before touching budget, I look at what's really happening: ad accounts, tracking, funnel and unit economics.
Plan
A written plan with numbers attached — what we sell, to whom, on which channel, and the KPI each stage must hit.
Build & launch
Measurement first, then the funnel, then the media. Launching before the signal is clean is how budget gets wasted.
Scale & report
Cut what loses, consolidate what wins, and report in terms you can act on — spend, CPA, ROAS, revenue.
Ready to make your ad spend accountable?
Book a free 30-minute strategy call. We'll pressure-test your funnel, tracking and numbers — and you'll leave with at least one thing to fix, call or no call.
Let's build your growth engine.
Tell me about your product and where you want to take it. I reply to every serious inquiry within 24 hours — usually much faster.
Prefer to talk?Book a free 30-min strategy call